Gideon has been involved in the fashion industry all of his working life, designing, creating and cutting for many famous high street names, independents and urban stylists in the UK.
He believes that for any creative soul, that his is the best 'job" in the world, as everyday he's given a free rein to develop new, funky, chic and beautiful cheap dresses, tops, skirts and shoes.
However, for the last few years he's been yearning for a new challenge and in early 2010 he made the decision to step out of the shadow of the 'Bigger Brands" and create his own label - Giddys.
His challenge is to create cheap going out dresses and a following that will love his styles and appreciate the opportunity to have something more distinctive and limited than the everyday high street offerings.
So here's your chance to get the feeling that everybody's talking about!
Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.?
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