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Babies and Kids

Boys, Girls & Baby Designer Clothes

Alexandalexa was born in the Summer of 2007, by husband and wife team Alex Theophanous and Alexa Till (the real Alex and Alexa behind our name). They are proud parents to two boys, and set up the Business to bring the best of International Children's Fashion online. They live in London, UK, and their offices are also based in London, UK.

What's Unique About

Our Brand choice set's us apart from the rest. We aim to bring you the best of two world's on Firstly we bring you the best International kids designers from the big Fashion Houses based in Milan, like D&G, to the finest classic wear like Ralph Lauren. Secondly we scour the world markets to bring you the finest contemporary kids designers. These are the Brands that are luxury just for kids. Brands like Finger In The Nose (from Paris, France), Imps & Elfs (from The Netherlands), Quincy (from Belgium) or Muchacha (from Japan). We believe that no one else comes close to bringing you The World's Best Kids Brands.

Why Shop With Us?

Because we try really hard to keep our customers happy. We try to continually improve our designer baby clothing range and our offering. New this Season has been our completely re-styled website, with six new designers coming on board, and our amazing 'Get The Look' fashion parade of outfits. Our famed complimentary Gift Wrap service, in our luxury baby gifts, gift boxes brings customers back time and time again, as does our complete hassle-free returns policy.

We Look Forward Welcoming You As One of Our Customers

Some of the designers we showcase include renowned international favourites, such as Ralph Lauren Kids, Roberto Cavalli Junior, Cacharel baby and Little Paul & Joe. Whether you are looking for laid-back French children's fashion, authentic denim or functional casual clothing we are positive that your tastes in style will be met on every level.

We hope to make your shopping experience addictive, and in effect make your local luxury baby & child boutique.

A deeper dive into

Common questions asked about

1. What types of jackets and coats are available?

At, we offer a wide range of jackets and coats for children. Our collection includes bomber jackets, denim jackets, fake fur coats, leather jackets, puffer jackets, rain jackets, ski jackets, windbreakers, and winter coats. We also have coveralls and shell coveralls for extra protection.

2. What clothing options are available for babies?

We have a variety of clothing options for babies, including baby bodies, baby bunting, pants, dresses, skirts, fleeces, and pile fleeces. Our collection is designed to keep babies comfortable and stylish.

3. What swimwear and UV clothing options do you offer?

For swimwear and UV protection, we have bikinis, board shorts, trunks, ponchos, kaftans, capes, swimming diapers, swimsuits, UV blankets, UV sets, UV suits, and UV tops. These options ensure that children can enjoy the water while staying protected from the sun.

4. What types of footwear do you have for children?

We offer a range of footwear for children, including baby shoes, crib boots, hiking boots, rubber boots, snow sandals, slip-on sandals, strappy sandals, swim shoes, pumps, formal shoes, indoor trainers, and functional sneakers. Our footwear is designed to provide comfort and support for growing feet.

5. Do you have accessories and bags available?

Yes, we have a selection of accessories and bags, including hat, scarf, and glove sets, gym bags, backpacks, and fanny packs. These accessories complement our clothing collection and provide practical solutions for carrying essentials.

Some reasons to choose


The company offers a wide range of jackets, including bomber jackets, denim jackets, leather jackets, puffer jackets, and rain jackets. Customers can find jackets suitable for various occasions and weather conditions.

Winter Coats & Jackets

In addition to jackets, the company also provides a selection of winter coats. These include wool coats, duffle coats, and ski jackets, ensuring customers can stay warm and stylish during the colder months.

Rain Coveralls

For those in need of protective clothing during rainy weather, the company offers rain coveralls with and without lining. These coveralls provide full-body protection from the rain, keeping customers dry and comfortable.

Swimwear & UV Clothing

The company caters to customers looking for swimwear and UV clothing. They offer a range of options, including bikinis, swimsuits, and UV tops, ensuring customers can enjoy the water while staying protected from harmful UV rays.


Customers can find a variety of footwear options from the company, including baby shoes, boots, sandals, and swim shoes. Whether it's for everyday wear or specific activities, the company has footwear options to meet different needs.

address  Company address
10 Brick Street
United Kingdom
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regulated by  Associations belonged to
FSB - The Federation of Small Businesses
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Average score of 4 from 1274 reviews

"Fast shipping and 5 stars customer service."
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"Amazing prices, quick delivery... what’s not to like?"
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"Quick delivery, lovely trainers. Although I saw them for cheaper elsewhere :-/"
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"Fast shipping. Great product. Would order again."
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