Number of listings removed from our directory since 1st November 2019 = 1507
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A Business Ecosystem for Fashion Businesses
Our directory is a human-reviewed, niche fashion directory dedicated only to fashion related sites. If you own a fashion-related website that can meet our guidelines, this directory is ideal for your website to gain exposure to our visitors, AND gain an authority link to your website - read more about the benefits of listing your website in our directory.
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Latest website audit from our spider
Our web spider - powered with AI - can identify good and bad points of each site it visits. Below you'll find a random selection of sites our spider has recently visited, along with its notes on what it has found. The reason we show you these spider audits is to help give you ideas on how you can improve your own website.
analysed on 10 September 2026
1. What the website is about (purpose)Shilling & Fitz is a Scotland-based tailoring business focused on made-to-measure and bespoke gentlemen’s clothing—especially tartan trews, formal wear (e.g., smoking/velvet jackets and kilts), and regimental items for military/piping use (e.g., feather bonnets, plumes & hackles, sporrans, hose, tunics, plaids, and spats). The site also supports services like medal mounting (local drop-off by appointment and postal service) and offers gift vouchers. It aims to convert visitors into booked appointments, product orders, and enquiries.2. Good points & trust signals - Clear made-to-measure positioning: “Nothing leaves our premises until you are 100% thrilled with it.”
- Appointment-based service: states they run the diary by appointment for 1-1 time and privacy.
- Direct phone number: +44 (0)1738 310486.
- Physical address shown: “Shilling & Fitz, 42 Princes Street, PH2 8LJ”.
- Parking information: dedicated client parking and paid options outside the shop (Ring Go code included).
- Worldwide shipping: explicitly mentioned for piper outfits and other items; tunics have example pricing.
- Testimonials from named customers: multiple detailed reviews praising expertise, craftsmanship, service, and turnaround success.
- Craftsmanship detail: specific construction claims for tartan trews (e.g., made from one piece of tartan with no outer seams).
- Service credibility: medal mounting described as done “here at 42 Princes Street” with reference to Military Rules and Regulations (and clear pricing for medal mounting and ribbons).
- Armed Forces Covenant: states they signed in 2019 and received Bronze (Scone Palace) and later Silver award (June 2022).
- Policies & legal pages present: Shipping Policy, Returns Policy, Terms of Service, Privacy Policy.
3. Improvements to help visitors - Clarify core call-to-actions: the homepage content includes many product categories and also newsletter signup—consider a more explicit “Start here” path (e.g., choose appointment consultation vs ready-to-buy products vs medal mounting).
- Make appointment booking steps easier: currently “Book a Consultation” is supported by a phone call; add clearer instructions such as availability windows, what to bring, and how long appointments typically take.
- Reduce repetition and tighten product/section messaging: many categories appear multiple times; consolidate so visitors quickly understand primary offerings (trews/outerwear/formal wear/regimental/pipers/medal mounting).
- Strengthen product/service clarity with key details: for each major service (e.g., trews, bonnets, sporrans, medal mounting), show typical lead times, measuring requirements, and what customization options are available.
- Add evidence alongside claims: craftsmanship statements (e.g., trews construction) would benefit from brief “how this works” explanations and/or links to relevant galleries or case studies.
- Expand shipping/returns specificity: policies are mentioned, but visitors would benefit from a quick summary of delivery regions, estimated times, and return/exchange conditions for made-to-measure items.
- Give visitors trust markers in context: testimonials are strong; consider adding quick filters like “military dress”, “kilts & trews”, “pipers”, or “international orders” so visitors find relevant proof faster.
What's new? A spider's view!
10 September 2026
Our web spider is visiting our listings 24/7. It's on the lookout for any new shiny info from the sites it spiders, and has highlighted just some sites it's found on its journey around the web below. Warning: our spider has a quirky sense of humour.
SALE / DISCOUNT DISCOVERED!
Paul Cuffaro MerchShop doesn’t appear to list a specific sale or discount in the content provided. The page text only mentions “New Arrivals| Limited Time Only!” which suggests that new products are available for a limited period, but it doesn’t state any price reduction or promotional discount details. Beyond that, the only other discount-related line is general checkout wording: “Shipping, taxes, and discount codes calculated at checkout,” which doesn’t confirm that any discount codes are currently offered.
Discovered: 2 days, 9 hours, 44 mins ago
SALE / DISCOUNT DISCOVERED!
Maisonette is offering Extra 15% off for orders of $150+ and also Extra 15% off sitewide, with the code **SOLONGSUMMER** shown on the page. There’s also a promotion for **10% off the first order** of **$75+** using code **NEW10**. In addition, the page advertises **free shipping on everything!** so you can save on both your purchase and delivery costs. These offers are clearly highlighted in the header, making them easy to find before you check out.
Discovered: 3 days, 22 hours, 19 mins ago
SALE / DISCOUNT DISCOVERED!
Fit-Nessedinburgh is currently running a New Year sale offering **20% off everything**. The page says the promotion is “now on,” so if you’re browsing the site for quality sportswear, it may be a great time to pick up items from their Scottish-themed collection. The discount applies broadly across the range (the text specifically mentions “everything”), making it easy to save whether you’re shopping menswear like branded T-shirts and shorts or grabbing essentials such as hoodies and sports accessories.
Discovered: 4 days, 10 hours, 39 mins ago
SALE / DISCOUNT DISCOVERED!
08 Left offers a “Crew Discount” where crew members and aviation students can “get your discount ?”, and the site also specifically mentions “Save 15%” under that discount area. That suggests eligible people can receive a 15% reduction on purchases, though the exact terms (such as eligibility requirements or which items are included) aren’t detailed in the content provided. If you’re a crew member or aviation student, it’s worth checking the discount prompt on the page to see how to claim it.
Discovered: 5 days, 5 hours, 14 mins ago
SALE / DISCOUNT DISCOVERED!
My Private Style shows clear sale items in the content, including a “Sale!” section under its lingerie collection. Several products are listed with prices alongside “Add to cart” or “Select options,” such as Candyland Crystal Invisible Panty priced at $16.75, Shear Dot Thong Panties at $5.99, and T-Back Cotton Thong at $6.99. Other discounted-looking listings appear too, including Cutout Lounge Pants at $12.99 and Strap Satin Bow Open Back Panties at $12.99. The page content strongly indicates you can save on featured lingerie styles.
Discovered: 5 days, 23 hours, 54 mins ago
Want to see more of what our spider has just found? Click here!
Listings bringing recent traffic to fashionlistings.org
brannacouture.com
Branna Couture is a women’s fashion storefront focused on statement, celebrity-inspired pieces at budget-friendly prices. You’ll find occasionwear and event-ready styles, plus a wide range of dresses, tops, skirts, pants, jumpsuits, outerwear, and accessories—helping shoppers refresh their everyday wardrobe or shop for standout moments. The brand lists service hours on weekdays for online support.
featured in
Womenswear
www.silverjd.co.uk
Wholesale 925 sterling silver jewellery is the focus at SilverJD, where elegance meets affordability. They offer a stunning array of items including earrings, rings, and necklaces, all crafted with high-quality materials like crystals and pearls. Perfect for retailers looking to enrich their collections with unique and stylish pieces. Each design promises to add charm and sophistication to any inventory.
featured in
Jewellery General
www.underthings.com
Fashion-forward and playful, this shop offers a wide array of stylish undergarments, including bodysuits, swimwear, and athletic wear. With a commitment to quality and comfort, shoppers can find everything from casual dresses to exotic lingerie, all designed to elevate your wardrobe. Enjoy free shipping on orders over $75 and discover your new favorite pieces today!
featured in
Underwear
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