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Milan Cuts the Fur

Milan Fashion Week has decided fur is out, which feels less like a trend report and more like a rich aunt finally admitting her coat is haunted. The Camera Nazionale della Moda Italiana says it will stop promoting fur at official events and on social media, which is a very modern kind of moral clarity: elegant, public, and suspiciously well-lit.

And honestly, fashion is the perfect place for this shift, because fashion is always trying to convince us that suffering has a season. First it’s “bold,” then it’s “luxury,” then somehow it’s “heritage,” and by the end you’re standing in a showroom staring at an animal draped over a mannequin like it just lost a fight with a chandelier.

There’s something encouraging about a world-famous style capital deciding glamour does not have to arrive with a body count. It turns out taste can evolve without losing its nerve. Sometimes the most fashionable thing a brand can do is stop dressing cruelty up in nicer lighting.

Posted on 17 May 2026

The Jacket That Tunes the Nervous System

The Vollebak Sonic Jacket arrives like a piece of contraband from the future: not clothing, but an argument with the nervous system. It is wired with sound therapy hardware, a wearable séance for the age of calibrated anxiety, built to nudge the brain and body into altered weather through vibration, tone, and the cruelly intimate logic of touch. You put it on and suddenly your own pulse becomes a suspect. The old promise of tech was convenience; the new promise is intervention. This is where the market stops selling gadgets and starts selling conditions of consciousness.

That may sound absurd until you remember how quickly the body obeys a signal. The jacket’s real provocation is not that it plays sound, but that it treats mood as something engineered, tunable, almost taxable. We are no longer merely dressed for the world. We are being tuned for it, one oscillation at a time.

Posted on 15 May 2026

ASICS and the European Charge

ASICS is having a belter in Europe, and the numbers are strutting about like they own the place. Sales jumped 43.8% to ¥84,572 million, or £396.90 million if you prefer your sums with a familiar face on them, in Q1 2026. That’s not a wee wobble of growth; that’s a proper charge uphill with the wind at its back.

The big story is breadth. It wasn’t just one lucky shoe or one golden category doing all the heavy lifting. ASICS said strong performances spread across the board, and that usually means the brand’s got its act together from product to pricing to the simple business of making people want to wear the thing. In Europe, that matters, because consumers there can be fussy in the best possible way.

When a sportswear company grows like this across categories, it suggests more than fashion. It suggests trust. And in retail, trust is worth more than a flash of publicity and twice as hard to earn.

Posted on 14 May 2026

 







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