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Yé-yé Girls: 1960s French Pop Fashion

submitted on 12 November 2023 by fashionlistings.org

What's This "Yé-yé" Thing You Speak Of?

Picture this: you step out of your time machine and find yourself smack dab in the middle of the 1960s in France. You're surrounded by swirling skirts, black-and-white-striped shirts, and enough hairspray to take down a small army. Welcome to the world of Yé-yé fashion, my time-traveling friend. Yé-yé was a genre of French pop music that reached its peak in the 1960s. The term "Yé-yé" has its roots in the English phrase "yeah, yeah," which was popularized in the Beatles' hit song "She Loves You." French singers like Françoise Hardy, France Gall, and Sylvie Vartan became the poster girls for the Yé-yé movement, and their fashion choices were emulated all over Europe. So, why should you care about Yé-yé girls? Well, if you're a fan of fashion, music, or just general awesomeness, there's a lot to love about this era. Today, we're diving headfirst into Yé-yé pop fashion, its key elements, and how you can incorporate them into your own style.

Key Elements of Yé-yé Fashion

Let's break down the essentials of Yé-yé fashion. If you want to channel your inner French pop star, here are the must-haves of the Yé-yé wardrobe:
  • Bold Patterns: Stripes, polka dots, and bold geometric patterns defined the Yé-yé look. Whether it's a striped shirt, a polka-dotted dress, or a patterned skirt, don't be afraid to make a statement.
  • Mini skirts and dresses: The mini skirt was a revolutionary fashion item in the 1960s, and the Yé-yé girls were all about this daring new trend. Opt for short skirts and A-line dresses to get the Yé-yé look.
  • High collars: Peter Pan collars and turtlenecks were a big part of Yé-yé fashion, giving a conservative touch to the otherwise daring outfits.
  • Black and white: Yé-yé girls loved monochromatic outfits, so go for black-and-white-striped shirts, black pants, and white boots to get the look.
  • Accessories: For a true Yé-yé girl look, you'll need to accessorize. Think oversized sunglasses, big hair bows, and long necklaces to complete your outfit.

Yé-yé Hair and Makeup

Now that you've got the clothing basics down, let's talk about hair and makeup. The Yé-yé girls were known for their voluminous hairstyles and bold makeup, so here's what you'll need:
  • Hairspray, and lots of it: Yé-yé girls were all about the big hair. Whether it's teased up into a beehive or styled into a bouffant, you'll need plenty of hairspray to maintain the volume.
  • Thick black eyeliner: Yé-yé girls loved to draw attention to their eyes with thick black liner, often in a dramatic cat-eye shape. Don't be afraid to go bold with your eyeliner.
  • Bright and bold lipstick: While the Yé-yé girls' makeup was mostly focused on the eyes, they weren't afraid to wear bright, bold lipstick shades as well.

Putting It All Together: How to Rock Yé-yé Style Today

Now that you've got all the ingredients for a perfect Yé-yé outfit, how can you put it all together for a modern look? Don't worry, you won't look like a time traveler who got lost on her way to a Beatles concert. Here are some tips for rocking Yé-yé style with a contemporary twist:
  • Modernize the patterns: While bold patterns are a key element of Yé-yé fashion, you can make them feel more current by choosing updated versions of the classics. For example, try stripes in an unexpected color or polka dots in a larger scale.
  • Balance the volume: If you're going for a voluminous hairstyle, balance it out with more streamlined clothing. Similarly, if you're wearing a mini skirt or dress, opt for a sleek hairstyle to keep the look from feeling too costume-y.
  • Keep the makeup fresh: While the Yé-yé girls were known for their bold makeup, you can modernize the look by keeping it less heavy-handed. Try a thin cat-eye liner and a bright lip, or play with different shades of lipstick to find the perfect balance.
  • Mix and match: Don't be afraid to mix Yé-yé elements with your existing wardrobe. Pair a striped shirt with high-waisted jeans or a patterned skirt with a simple blouse to make the look more wearable for everyday life.
  • Have fun: Most importantly, have fun with your Yé-yé style! Channel the spirit of the 1960s French pop scene by being playful, bold, and unapologetically yourself.
There you have it! Now you're ready to channel your inner Yé-yé girl and bring some 1960s French pop fashion to your life. Just remember: the most important aspect of Yé-yé style is confidence. So, put on your striped shirt, tease your hair, and hit the town with the spirit of a true Yé-yé girl. Bonne chance!

 







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