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Choosing the Right Wholesale Clothing Supplier: A Guide for Fashion Retailers

submitted on 5 November 2020 by
As the owner of a clothing boutique or stall, you work hard to offer your customers a variety of stylish fashions at equally attractive prices. The challenge lies in sourcing clothes that catch the eye of your regular customers at a price that allows you to turn a good profit. 

The key to succeeding in this arena is choosing the right wholesale clothing partner. Many independent high-street retailers rely on wholesale suppliers to keep their racks and shelves stocked with the trends their customers love. 

However, not all wholesale retailers are the same. If you're planning to purchase wholesale clothing, here are a few things you should consider before committing:

Garment Quality
The quality and salability of the stock you plan to purchase is arguably the most important consideration. Purchasing sub-standard clothing, even at heavily marked-down prices is false economy, because the chances are, it'll be very difficult to sell.

Before buying from a wholesaler, pay close attention to their website. Find out as much about each product as you can, so you can make an informed decision about whether it's worth your hard-earned cash.

Many leading wholesalers sell ex-chainstore stock, which is unsold merchandise from popular high-street stores, often from the previous season. Providing it is kept in good condition, this stock can be an excellent investment, as the garments are of sufficient quality to be sold in leading fashion outlets. 

To ensure the stock meets this high standard, you should check that the products are free from defects and whether the labels are intact. This information should be made clear on the retailer's website. If the site has very minimal or vague product information, proceed with caution, as you may not be buying what you expected.

Reliable Delivery 
A good wholesaler should ship your order in poly bags and on hangers, as this will ensure the clothes are not damaged in transit and can be put on display with minimal hassle. 

You should also study the delivery information on their website. This is especially important with time-sensitive orders. You wouldn't want to order a lot of Christmas jumpers in November, only for it to take until mid-January to arrive. 

A reputable wholesale company should display clear timeframes for delivery, along with transparent details regarding any additional transit costs that may apply within certain areas. 

The Right Price
One of the main draws of wholesale retailers is their competitive pricing. However, if you see a deal that you consider a bargain, we would still recommend doing your homework - you may find the same items even cheaper elsewhere.

A Professional Service
Finally, when you do decide to order from a wholesaler, take note of your experience with them. If the service was prompt, the stock delivered matched your expectations and they were responsive to any enquiries, you may have found your regular wholesale stockist. If not, you should look elsewhere next time!

Good luck and happy selling! 

We hope you found our article helpful and wish you the very best of luck with your next big sale.

If you're currently looking for a wholesale supplier, please consider Direct Discount Clothing. We are a family-run business based in Ashton-in-Makerfield with over 25 years' experience, offering stylish ex-chain store clothing for men, women, children and babies at generously discounted prices. Delivery is available throughout the UK and to many international countries. 
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